About Yūga
Where Everyday Rituals Become Quiet Luxury
At YŪGA, we believe comfort is more than a feeling — it’s a state of mind.
Born from the idea that the calm of a boutique hotel should be part of everyday life, YŪGA was created to bring that sense of peace, softness, and balance into your home.
We design premium bath essentials that turn daily routines into small moments of restoration — crafted to last, made to be felt.
Our Philosophy
In a world that moves fast, YŪGA is a reminder to slow down.
Every detail — from the density of the weave to the curve of a folded towel — is considered to evoke a sense of calm and purpose.
We draw inspiration from timeless Japanese sensibility: the beauty of simplicity, the importance of intention, and the art of quiet refinement.
Our products aren’t about excess — they’re about essence.
Materials chosen for their purity, colors inspired by nature, and textures that soothe rather than shout.
Our Craft
Each YŪGA piece is crafted from 100% Egyptian long-staple cotton, known for its unmatched strength, softness, and durability.
Our towels and robes are woven at 600 GSM or higher, achieving the perfect balance between plushness and practicality.
They’re designed to remain luxuriously soft — not just for weeks, but for years.
We believe true quality should speak for itself. That’s why YŪGA pieces are OEKO-TEX® certified, sustainably packaged, and made to stand the test of time.
Our Promise
Luxury isn’t about indulgence — it’s about intention.
We create products that invite you to slow down, to find calm in the everyday, and to reconnect with yourself through the simple act of care.
From your first shower of the morning to the last quiet moment before bed, YŪGA brings the comfort of a five-star retreat into your own space.
YŪGA — Hotel luxury at home