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YŪGA towels are crafted to do more than dry — they transform daily routines into moments of calm. Inspired by the warmth of Japanese hospitality and the quiet indulgence of five-star hotels.

Bring the art of hotel comfort home.

Our bestsellers

The Bath Ritual Set 6pcsThe Bath Ritual Set 6pcs
The Bath Ritual Set 6pcs Sale price$129.95 Regular price$269.95
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The Bath Bundle 10 pcsThe Bath Bundle 10 pcs
The Bath Bundle 10 pcs Sale price$249.95 Regular price$479.95
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Egyptian Cotton Bath MatEgyptian Cotton Bath Mat
Egyptian Cotton Bath Mat Sale priceFrom $54.95 Regular price$120.00
Color
Bath Towels Set 5pcsBath Towels Set 5pcs
Bath Towels Set 5pcs Sale price$149.95 Regular price$349.95
Color

Thoughtful essentials, crafted for quiet luxury — soft, timeless, and made to be felt.

Gift the Calm of Everyday Rituals

Hotel-quality staples, reimagined for modern living. Crafted to last — and to be loved.

The Essentials of Everyday Calm